Putting A Method To The Marketing Madness The new year is here and its time to get your marketing plan of attack into gear Market planning has a lot in common with financial planning You must first decide what your goals are, who your target market is, how you will reach your targets and set up a long-term plan to reach your target markets What are your goals and who is your target? Before you can begin a marketing campaign, you need to know what your goals ...

An Analysis Of Lexmark In 2005, Berkshire Hathaway bought about a million shares of Lexmark I havenÂ’t followed this story closely, but I assume the stock was purchased by Lou Simpson rather than Warren Buffett I have only two reasons for believing this: the total purchase was small relative to BerkshireÂ’s investable assets and the Lexmark purchase is typical of SimpsonÂ’s investment philosophy (or at least, what little I can glean about his investment philosophy from his past purchases) Regardless ...