Sure-fire Way To Rake In The Sales From Your Loyal Opt-in
Subscribers

If you’re anything like me, you’ve probably heard it a thousand
times before, stored it in the back of your memory bank, and
haven’t had the desire to go back there to get it Well, now’s
the time to start acting on what I like to call “The
Undiscovered Gold Mine” What I’m talking about is the marketing
power of an opt-in email list But what is the most compelling
offer to truly get your visitors to opt-in? Without a doubta
Free Newsletter is your best bet! In this lesson, we’ll dive
deep into the importance of a well-written newsletter, its
impressive money-making potential, and the art of writing a
profitable newsletter that your subscribers will eat up like
candy! Email marketing is a blessing for small business owners
An effective, targeted email-marketing campaign can drive
traffic to your site, get your name in front of qualified
prospects and turn leads into sales – for much less than what
you’d spend on a traditional direct-marketing campaign Once you
have developed your email list, how do you turn those devoted
subscribers into sales? No matter what strategies you used to
get your subscribers to opt-in on your emailing list, many of
them are already pre-sold to your product Now, you just have to
close the deal In this lesson, I’m going to show you why your
site needs a newsletter and how to maximize your sales by using
this powerful incentive Offering a free newsletter is the best
way to collect loyal subscribers who are actively looking for
answers to their problems If you offer to provide potential
subscribers with information they need, they’ll be glad to
subscribe to your newsletter But obviously the secret is out,
and most online businesses are taking full advantage of the
powerful capabilities of this marketing tool And as a result,
there has been a mass of newsletters on the Internet full of
nonsense and spam – leaving Internet visitors with a wary
concern about handing over their email addresses to just anyone
This doesn’t, however, mean that you shouldn’t start your own
newsletter And it doesn’t mean that you’ve missed the boat All
it means is that you are going to have to work at providing your
subscribers with quality information that they deem worthy
enough to entrust their email address with you Not a problem!
Just create a newsletter that people read faithfully, that is
considered to be a reliable source of quality information, and
that attracts a consistent number of opt-in subscribers The
best part about newsletters is that you can produce them with
little to no cost at all! Of course you can hire a ghost writer
to compose your newsletter, but the best way to truly acquire a
lasting relationship with your customer is by simply “talking”
to them Nowadays, it’s easy to get away with informal
conversations with someone you don’t know all that well In
fact, many people actually feel more comfortable with the fact
that you’re talking to them like a friend Don’t underestimate
the power of this kind of relationship! If you are communicating
on a regular basis with your subscribers, giving them valuable
information, and allowing them to get to know and trust you, you
shouldn’t be too surprised about how many of them will actually
become devoted customers Email newsletters are one of the great
bargains in marketing They keep your company in front of your
customers on a regular basis for very little cost Newsletters
aren’t right for every audience – I wouldn’t recommend them if
you’re targeting the local B-I-N-G-O crowd – but if you’re in
the web hosting business, there’s a good chance that 100% of
your customers and prospects use email, making newsletters a
great tool! Email newsletters are proven to increase sales, if
used properly It has been reported by rigorous research and
testing that up to 50% in sales can be generated from newsletter
auto-responder follow-ups! And I’m sure you’ll also be glad to
hear that if used properly, up to 10% of opt-in subscribers will
purchase the product being sold In case you didn’t get that -
it’s been reported that 10 people out of every 100
subscribers will buy! That’s enough to make me want to send out
newsletters! But there are a few things that you have to be
cautious of when preparing your newsletter If you want to rake
in the ALL of the financial benefits possible, you need to
follow the tips below Trust me, there’s an art to creating a
thriving, profitable newsletter There’s no doubt about it – a
free newsletter is your best source of generating a list of
subscribers you can send promotions to in the future! But how
should you go about delivering your message to your potential
customers without coming off as a huge advertisement billboard?
Because so many of us are already overwhelmed by the daily flood
of email, your newsletter will need to be much more than just
ads for your products Including informative articles,
interviews, or other information may help entice your
subscribers to actually open and read your newsletter Light
“plugs” in the body of your newsletter aren’t a bad idea, but
remember that your subscribers are looking for quality
information – not a salesletterthat’s what your webpage is
for To increase your sales and get the most out of your
newsletter, we highly recommend following the tips listed
below
§ Registering New Subscribers When asking visitors to sign up,
ask only for the information you need – perhaps just the email
address Remember, that every additional bit of info you collect
is another deterrent to customer signup People don’t like to
give away their private information, so don’t ask for anything
more than what is needed Make it easy for subscribers to share
your newsletter with others They can simply forward the
message, of course, but if you include an explicit
send-to-a-friend link you are giving your customers and
subscribers a gentle “nudge” to recommend your material to their
friends and colleagues
§ Check out your competition Every business has competition
Find out what they are doing by researching their product or
service Sign up for their newsletters, and then make yours
better than theirs What could you do better? Is there a gap in
their service you can fill?
§ Content The first thing I want to tell you is that
“Newsletters must be simple” You do not want to be the next
“delete” button in your subscribers email account People get a
lot of email They don’t have time to read a lot of text
Newsletters must be designed to facilitate scanning, but then
again you want to give them the opportunity to get a “full dose”
of what you have to offer So the best recommendation is to
provide links like “Click Here for the Full Report”, or
“Discover the Answers To Your Problem by Clicking Here” Above
all, deliver content with real value We’re all flooded by
email, and if your users don’t perceive your newsletter to be
worthwhile, they’ll just delete it and move to the next message
in their inbox That’s why it’s important to track your
click-through rates: they’re proof that your messages are being
read – not just your message views Also, if you have a
newsletter that covers a ton of topics and starts to get too
long, be sure break it into separate newsletters
§ Write a Good Subject Line Writing good subject lines is
especially important, both to encourage users to open the
newsletter, and to distinguish the newsletter from spam I
recommend including some actual content from the individual
newsletter in each subject line, even though it’s a difficult
job to write good content within the 50-60 character limit that
is imposed by many email services
§ HTML or plain text? It’s really a matter of what you think
will most appeal to your readers There really hasn’t been much
difference as far as which one sells the best It truly depends
on your target audience So if in doubt, offer two lists: one in
plain text and the other in HTML Then let your subscribers
decide which one they want to receive
§ Let’s Make a Profit! Selling to Your Audience Many people try
and sell their product or service directly from their emails
However this is really the job of your web site, not your
newsletter The purpose of your email campaigns should be purely
to get people to click to your web site Two of the most
successful ways to do this are
a) A “Single-Topic” Article in Your Newsletter Create a single
article that describes a common problem that your product
solves BUT, don’t necessarily mention your product in the
article but do point out some of the things to be considered
when choosing a solution Close your article by simply saying
something like “To read more about this problem and discover our
Tried-and-True solution – Click Here” This link should then
direct your opt-in subscribers to you product sales page at
which point the user is already thinking about the problem and
what to look for in a solution Then, they discover your
product, which just happens to solve their problem Viola!
b) A Series of Articles in Your Newsletter In each issue of
your newsletter, focus on one particular problem that your
product solves But again, don’t necessarily mention your
product – simply talk about some of the things to be considered
when choosing a solution Dedicate the whole issue to describing
this problem and what to look for in a solution At the end of
each issue point them in the direction of your product’s sales
pages Again by the time they hit your web pages they will be
primed and ready to learn how your product solves their problem
Then, in your next newsletter series, you can incorporate a
“new” problem that your product also solves Get the picture?
It’s a great strategy once you get the hang of it
Never send your newsletter to anyone who hasn’t specifically
requested to receive it Remember, new anti-spam regulations
require every marketing email to include an opt-out condition
and a valid physical address Email newsletters are a blessing
to small businesses They are a great way to generate a credible
relationship with your customer, drive subscribers to your site,
create demand for your product, and thus skyrocket your sales!
Establishing your credibility is the key to making your product
or service attractive to potential customers But once you’ve
done that, your loyal subscribers will WANT to know more about
what you have to say
They’ll be extremely receptive to your offers The most valuable
customer is the one you already have – right there in your email
list
Be sure to check out the next lessons You’ll be amazed at how
easy it is to boost your opt-in mailing list by up to 10 times
and the power strategies you NEED to use if you’re going to
truly profit from your list

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