How To Use Your E-mail Address As A Branding Tool

Even before you launch your website, you can (and should) begin
to use your domain name Why? Because it is the worlds cheapest
advertising tool and an excellent way to brand your business
How? By using your domain name in your email address and in your
signature file
If your email address reads yourname@aolcom or you@bellcom -
you are branding the name of your Internet Service Provider Why
should you do it? Your ISP doesn’t pay you for it Indeed, you
pay THEM a monthly fee!!!
Quite likely, you were not aware that you do have a choice here
Instead of advertising Earthlink, GTE, BellSouth, or AOL, you
can advertise and brand your own business and your own name
In case you didn’t know, here is how it works For example, my
own service provider is homecom — but my e-mail program is
configured so, that the address I use in my “from” field says
“wanda@loskacom”
I can do that because my web host provides me with a forwarding
service That means, any message sent to wanda@loskacom is
forwarded automatically to my *homecom* account
Don’t think that you need to launch your web site to be able to
do this — even if you are not ready, you can use this feature
I suggest that once you get a domain name, you set up a simple
page like this: http://internetsuccesscoachcom/bizcardhtml –
but even this is not necessary
To use your domain name in email address, you only need to have
a domain name and a decent web host Yes, really With domain
name registration costs as low as $995 per year, and with web
hosting fees around $15-30 per month — can you afford NOT to do
it? I don’t think so!
To register a domain name, you might want to use a special
name-find tool at http://BuyDomainscom — it allows you to
search for the domain names containing your specific key words
Excellent time saving device!
When choosing your domain name keep this in mind:
-> Select a name that is not only easy to pronounce and easy to
spell — make sure that it spells the same way as it sounds
-> Avoid hyphens, numbers and abbreviations to prevent future
confusion — unless registering both versions — for example, I
registered both domain names: EMailMarketingTipscom and
E-MailMarketingTipscom
-> Chances are that the name you really want is not available as
dot-com anymore If so, select another, less perfect name, but
try to get dot-com before you opt for net or org — or any
other extensions
-> Make it as short as possible Yes, virtually all one-word
domain names with dot-com extension are taken, but don’t give up
too easily on two-word names There are still many great ones
available
-> Three, or even four-word domain names can be good too if they
are not too long Make sure you count syllables as well If it
is easy to pronounce and under six syllables, most likely it is
fine (my InternetSuccessCoachcom has 3 words and 6 syllables
for example) Using your own domain name is not only cost-free
branding tool In addition this type of email address adds
instant credibility to your correspondence and – even more
important – your e-mail address will stay the same even when you
change your ISP (and most likely you will, trust me!)
I hope this helps in your future marketing decisions

Tags | bellsouth, business, domain, file, internet, provider, registration, result, signature, wanda