How To Triple Your Candy Fundraising Results

How To Triple Your Candy Fundraiser Results Candy
fundraising is incredibly popular with youth sports groups,
school clubs, and church youth activities What most groups need
a little help with is how to maximize their profits
Candy fundraisers are great, but because it’s a small dollar
item, you need to have a well thought out plan to boost your
results The basics are simple – buy your candy at the best
possible price, properly prepare your sales team, and execute a
winning strategy

Candy fundraising has three basic profit boosters:

1 – Buying your fundraising candy at the best price
2 – Properly prepare and equip your sales force
3 – Executing your candy fundraiser sales strategy
Candy Fundraisers – Buy at the best price
Many groups overlook these fundamentals:

1 – Locate the lowest cost candy suppliers that support
fundraisers
2 – Use our handy list of candy fundraising companies
3 – Select the type of candy you’ll be selling
4 – Prepare a one-page RFQ (Request For Quotation) and get faxed
quotes
5 – Call back the top three companies for “best and final”
pricing
6 – Ask this question: “Is that the best you can do?“

Remember to seek a cash discount for prepayment You’ll need to
pay by check or money order because using credit cards adds 3%
of the total amount in processing charges

You should be able to save 5% to 10% off the regular quoted
price by shopping around That discount will be a big boost to
your bottom line
 

Candy Fundraising – Prepare and equip your sales
force
To maximize your profits, your sales force needs to know what to
say They should always have a sales flyer and their candy
merchandise in hand

Here’s what they need to do to prepare:

1 – Make a sales volume commitment in front of their peer group
2 – Make a prospect list of family, friends, and neighbors to
call on
3 – Rehearse their sales pitch: a short, two-sentence value
proposition

Here’s what they need to do to sell more:

1 – Smile, use their name in greeting, and introduce yourself
2 – Use the power of “because“
3 – Ask for their help (ask for the order) while making
eye contact and suggest an amount

Example sales pitch: (Keep it short sweet)

Hi,
Mrs Johnson! (Smile and make eye contact)
I’m Jimmy Roberts from down the street (Hand over sales
flyer with large bold print)

Our sports team is doing a candy fundraiser because we
need new uniforms

Can you help us out with a $5 contribution? That gets
you three of our big $2 candy bars!

(Pause and wait for response)

The important points are to smile, use a sales flyer, use the
word because, ask for their help, and suggest an order size,
then wait for a response

Each prospect has a potential dollar value to your organization
Don’t waste prospects by not being prepared Make sure all your
sellers know what to say and how to say it

Candy Fundraising – Execute your sales strategy
To double or triple your results, you’ll need to do more than
buy right and have a well-prepared, committed sales force
calling on family, friends, and neighbors

You’ll need to do two more things:

1 – Leverage the power of selling to complete strangers
2 – Offer a higher-priced, higher profit option – a discount
card

Arrange to sell your candy at several high-traffic spots such as
outside grocery stores, mass merchants, home improvement stores,
etc You can easily raise $1,500 in one Saturday at one good
location With the right additional product line, you can easily
double that

Include a separate offering for a $10 discount card They only
cost $1 to $2, so selling one is a huge profit boost They are
available for pizza chains, fast food burgers, Subway, etc

I don’t have enough space here in the candy fundraising article
to do these sales booster concepts justice

Read these two articles found here: Location,
Location, Location and Fundraising Discount Cards for complete details on
these ultimate candy fundraising profit boosters

Tags | companies, credit, family, friends, prospect, request, result, sales, school, sports, strategy, suppliers, volume